Cradle to Cradle is one of those book that changes you. Video conferencing best practices: Tips to make meeting online even better Start by marking âCradle to Cradle: Remaking the Way We Make Thingsâ as Want to Read: Error rating book. Cradle is a beautiful story of a mechanized post apocalyptic world experienced through the eyes of a person who lost his memory and uses a Cradle is a beautiful story of a mechanized post apocalyptic world experienced through the eyes of a person who lost his memory and uses a mechanical woman to figure out what is happening in the world. Step 4: Receive certification for your product >> Learn More. Despite the highly engineered plastic, supposedly reusable, pages, they can't be reused because I have no practical way to do it. I believe Cradle to Cradle is just THE book that should be read by engineers and people working in related fields (including architects and designers) Cradle to Cradle- Review. De bonnes idées illustrès par des exemples ce qui permet de comprendre et de rester dans l'abstrait. For instance: Isn't it funny that in, say, apple juice boxes, the product inside has a shorter shelf life than the packaging? It was not the easiest read; I probably waded through more than half. Cradle-to-cradle design (also referred to as 2CC2, C2C, cradle 2 cradle, or regenerative design) is a biomimetic approach to the design of products and systems that models human industry on nature's processes, where materials are viewed as nutrients circulating in healthy, safe metabolisms. Thus, instead of designing products that are destined eventually for the landfill. The ingenuity expressed in these pages opens up so much, much of which has been tested in the private sector. Where Al Gore said humans are destroying the planet, but you can make it all OK by replacing a lightbulb, "Cradle to Cradle" suggests that everything you currently do for the environment is not good enough. Livre bien structuré, agréable à lire. Review of the book Cradle to cradle by William McDonough and Michael Braungart At the same time I'm somewhat skeptical given that at least twice they offer praise for Monsanto. Cradle to Cradle Review: Making Sustainable Dreams Reality. That it was only during the Industrial Revolution that factory workers no longer had enough time to farm and were forced to move to the city and depend on others for it? I am wondering why they do not teach this content at schools. The book is very (very) repetitive. In nature, the concept of waste does not exist or as the authors put it âwaste equals food.â For example, a leaf falls from a tree on the ground and becomes food for the organisms that live in the soil which in turn nourish the tree. Cradle is an interesting and imperfect narrative puzzle that may or may not be a tad bit too smart for me. Everyone can find inspiration and hope in this book. Appointed as a General Assessor in North America and Netherlands, we can help. But they don't offer clear alternatives or helpful advice for finding products that follow their "cradle to cradle" philosophy. Virtual 08/22/12, Trade Shows Go Virtual and Green 08/20/12, U.S. Green Building Council and LEED Rating System 04/10/13, UN Climate Summit 2014 â All Hands on Deck 10/02/14, Vat Meat, Cultured Meat, In Vitro Meat â Would You Eat It? Review: Crade to Cradle: Re-Making the Way We Make Things by Michael Braungart & William McDonoughSteven Poole's non-fiction choice Cradle to cradle is a sustainable business strategy that mimics the regenerative cycle of nature in which waste is reused. Instead, they argue for designing products from the. Dear Mr Walton Thank you for your review of Cradle and for your encouraging remarks about using Cradle and extending its use across your process. Cradle to Grave, TV review: The cockney accents are a load of pony in this south London caper Sean O'Grady @_seanogrady. We have spent way too long squandering resources by using whatever portion we need in the moment without much regard to waste and pollution. Both are recognized as experts in their fields and have hands on experience puttingÂ cradle-to-cradle concepts into practice. It is a book that seeks to change the very nature of how we do business and how we interact. I am particularly pleased that you have been able to load your data easily and see real benefits from using Cradle's traceability, unique indirect (transitive) cross referencing and nested tables! FastCompany profile of the author, William McDonough. I dream of the ideas set forth in this book becoming reality. The authors, one a chemist, and the other an architect, have thought more deeply about what "green" truly means (in terms of the environment) than anybody else. Refresh and try again. We are running out of resources. Une partie expliquant l'historique de comment nous en sommes arrivés là (pollution,...). Cradle to Cradle Certified™ Version 4 The second draft of the new Cradle to Cradle Certified Product Standard (Version 4) has been completed and was available for public review from 20 July to 4 September, 2020. A very interesting book that ought to be required reading for anyone at least marginally interested in the environmental catastrophe we humans seem poised to create. If you imagine all of the elements involved in the design, production and manufacturing of a product as one organism, or one organic system, you’ll have the basic framework. 02/24/20, What is Green Building and Why is it Important? In the final chapter, William McDonough talks about his work with Ford Motor Company to redesign and renovate their gigantic River Rouge factory in Dearborn, Michigan. The book argues that a radical change must be made to the Western world’s industrial and manufacturing systems, which are devastating to the natural world in their present state. Please take a moment to review my edit. As technology has advanced, we have been able to grow more crops, raise more animals for consumption, cure more illnesses, and live longer. One of Cambridge Sustainability's Top 50 Books for Sustainability, as voted for by our alumni network of over 3,000 senior leaders from around the world. CRADLE TO CRADLE. Her mission is to live more lightly on Earth and to persuade everyone else to do the same. The authors, William McDonough, an architect by trade, and Michael Braungart, a chemist, met in New York in 1991, and immediately struck up a working relationship which later led to forming McDonough Braungart Design Chemistry. There are some interesting ideas and an impassioned manifesto, but I wish there was more practical advice. It is made from plastic resins and inorganic fillers, which can be recirculated indefinitely -- made and remade into "paper" and other products. Cradle To Cradle Book Review. That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?”. Â In fact, why not take nature itself as our model for making things? The authors convey their vision of an industrial re-revolution through bits of history, stories, and examples. The book itself embodies its theme of cradle-to-cradle. The authors attack all recycling as "downcycling" and criticize most energy-conscious building models. Three years ago I attended a lecture by one of the authors, and I found this upcycling idea really brilliant and reading the book only confirmed my original idea. I learned so much from this book. â¤, Captains of industry and environmentalists of any stripe. I'm not sure what to think of this book. The authors, one a chemist, and the other an architect, have thought more deeply about what "green" truly means (in terms of the environment) than anybody else. How is our next generation going to be able to correct our errors? The authors attack all recycling as "downcycling" and criticize most energy-conscious building models. Weâd love your help. Everyone on the planet should read this book. Noted eco-designers suggest a paradigm shift in human habits of manufacture and consumption. Cradle to Cradle: Remaking the Way We Make Things,Â byÂ William McDonough and Michael Braungart, offers an alternative to the linear cradle-to-grave industrial model of extract, manufacture, use, and disposeÂ of. It is also overly simplistic. Consumer media sells us too much junk. The gasification … But I also more or less thought it was a lost cause. Time magazine Hero for the Planet who is changing the design of the world. by North Point Press, Cradle to Cradle: Remaking the Way We Make Things. They give lots of good examples of a) why that is a bad thing and b) how we can do it better by opting for a cradle to cradle mentality. Your email address will not be published. It is a book that precipitates a paradigm shift in how one things about ecology, design, economics, business and human relations. Cradle to Cradle is a essentially book of questions, and a calling for people to not only re-think the way we make things, but to re-think the way we perceive ourselves as pitted against the natural world, rather than working with the natural world. Did you know that before the Industrial Revolution, everyone grew their own food? 09/03/13, What is Community Choice Energy and Why Should You Care? Cradle to grave is fallacious. The book is very (very) repetitive. It's kind of like the antithesis of "An Inconvenient Truth." Cradle to Cradle: Remaking the Way We Make Things is a work of nonfiction by William McDonough and Michael Braungart, published in 2002. Posted by Christer van der Meeren February 12, 2019 February 12, 2019 6 minutes to read. 02/04/13, If You Have Not Tried Plant-Based Meat, You Should 12/16/19, iFixit â DIY Electronic Gadget Repair is Green 05/20/13, Microfinance Institutions and Organizations 01/23/13, National Energy Action Month â October 2014 10/09/14, October is Breast Cancer Awareness Month 10/03/12, Organic Food â Healthy Soil is Good for the Environment 03/12/18, Organic Food â USDA National Organic Program 03/03/14, Organic Food â USDA Rules and Regulations 03/10/14, Organic Food â What Does the USDA Organic Label Mean? They are not big fans of recycling, for example, because most things that are recycled were not designed for same, and it takes a lot of energy to cycle them 'down' to a lower use (like recycling paper). Eco-effectiveness is going beyond efficiency and eco-friendliness, and reimagining not only products themselves, but the way they are made, and what they will become in the future. I made the following changes: Cradle to Cradle: Remaking the Way We Make Things William McDonough & Michael Braungart North Point Press Paperback 193 pages April 2002 "This book is not a tree" and it is waterproof, durable, and pleasing to the touch and to the eye. Goodreads helps you keep track of books you want to read. But then, that’s the point” (McDonough and Braungart 186). Linda researches and writes about environmental topics to share information and to spark conversation. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Where Al Gore said humans are destroying the planet, but you can make it all OK by replacing a lightbulb, "Cradle to Cradle" suggests that everything you currently do for the environment is not good enough. Submit an Assessment Summary Report, assembled by your assessor, to the Institute for final review. Thus, instead of designing products that are destined eventually for the landfill, McDonough and Braungart imagine products that can be re-used again and again in the same form or different forms through up-cycling (instead of re-cycling/down-cycling). I have just modified 8 external links on Cradle-to-cradle design. Materials recovery is good. “What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? Required fields are marked *. American architect/industrial engineer McDonough and German chemist Braungart collaborated at the 1992 Rio Earth Summit on a proposal for eliminating the … But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic. 2 Comments on Review: Cradle. At the core of the book is a paradigm shift from eco-efficient design that focuses on simply using less materials (that is, being less bad) to instead eco-effective design that reimagines products that do not simply use less material, but might actually productively contribute to the lives of other persons and the natural world. On the other hand it will be super easy to throw it in the plastic recycling bin (which will lead to incineration with energy generation in my city). The central issue in this book is the notion that we can manufacture products and infrastructure that are really, actually good for the environment instead of simply being "less bad". The authors walk the talk by using a non-paper substance for the book's pages that outlast the pages of paper books and can be recycled into other books (not down cycled or discarded). One where the product 'lifecycle' is from 'cradle' to 'grave' - a product is made and when it dies it goes 'away.' McDonough and Braungart demonstrate that design may be the key element in a (un)sustainable product's lifecycle. The Cradle to Cradle Products Innovation Institute is a non-profit organization created to bring about a large scale transformation in the way we make the things we make 04/08/13, American Council for an Energy-Efficient Economy (ACEEE), National Renewable Energy Laboratory (NREL) – U.S. DOE, U.S. Bureau of Ocean Energy Management (BOEM) – California, U.S. Energy Information Administration (EIA), Intergovernmental Panel on Climate Change (IPCC), U.S. Environmental Protection Agency (EPA), U.S. National Oceanic and Atmospheric Association (NOAA), Center for Health, Environment and Justice, SLO County Integrated Waste Management Authority, Surfrider Foundation – San Luis Obispo Chapter, U.S. Green Building Council – CA Central Coast Chapter. As for throwing away - there is no more "away". The age old paradigm of conquering nature and bend (or in many cases break it) to fit our needs is outmoded,short-sighted, and, in fact, harmful not only to humans but … Apparently, I've just been reading the wrong books. A lot of environmental books/movies leave me feeling hopeless and terrified (a la McKibben's, I am wondering why they do not teach this content at schools. Just a moment while we sign you in to your Goodreads account. Review: Cradle. Our factories produce toxins. We need to help our kids. Lewis Perkins, President - C2CPII spoke at the Sustainability Drinks Bangalore Edition III themed on Circular Economy. The authors convey their vision of an industrial re-revolution through bits of history, stories, and examples. Everyone on the planet should read this book. It models human industry on nature’s processes viewing materials as nutrients circulating in healthy, safe metabolisms. I am wondering, for example, what to do with mine, now that I have read it. Burning waste for energy is used. Take this book to the beach; it's waterproof! Be the first to ask a question about Cradle to Cradle. TL;DR Defines an obvious problem and then offers no realistic solution to address it. It is made of synthetic âpaperâ that is waterproof, durableÂ and can be broken down and remade as âpaperâ or other products again and again. They have figured out how to create houses and offices that require virtually no carbon-based energy to heat and cool, and are great spaces to be in as well. McDonough and Braungart write with audiences in business as well as from the ecology and social justice camps in mind, and the several groups will find a careful and measured approach that does a great job of pursuing the middle path while still offering a substantial and worthwhile vision for future ecologically minded design. I share only slightly less their optimistic view, but still, I'm a bit too cynical by nature. Thursday 03 September 2015 21:09. The authors tell an encouraging and interesting story about our approach to product development and use today. The introduction opens with a picture of what seems to be a home environment and how everything around us seems … And educational - I was shocked to learn that chromium is used in leather tanning. What is Community Choice Energy and Why Should You Care? This book is really very interesting and clear. The main theme of this book is that rather than deplete fresh natural capital to do things with, and then throw away waste products, we should consider tapping waste products for materials of value - and that we should design things in order to better facilitate such circularity. Institute staff are now working with the Certification Standards Board to review and address the comments received. Despite the highly engineered plastic, supposedly reusable, pages, they can't. To find out more, click. AllMusic Review by Stephen Thomas Erlewine. Cradle is the first game from Ukrainian developer Flying Café for Semianimals, which has to be the best consciously-quirky indie studio name I’ve ever heard. Three stars doesn't quite do justice to this book. I just saved you the trouble of reading this repetitive bore. Home Roof Replacement â Asphalt Shingle Recycling, Cradle to Cradle Products Innovation Institute, McDonough Braungart Design Chemistry (MBDC), Start Your Minimalist Journey on the First Day of Spring, Say No to National Environmental Policy Act Proposed Changes. March 2, 2017 by urvi4. A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful, and highly effective. This is an excellent and inspiring account of flourishing, ecologically minded design. The book is well written with numerous examples alongside clear articulations of principles and commitments, which I found to be wise and compelling. The Cradle to Cradle certification is a progressive process that allows to better know the composition of the products and to verify the possible toxicity of the components used. The age old paradigm of conquering nature and bend (or in many cases break it) to fit our needs is outmoded,short-sighted, and, in fact, harmful not only to humans but the entire natural system. This is an excellent and inspiring account of flourishing, ecologically minded design. It seems a bit over optimistic, maybe, but the new generation, at least, should now the possibility of producing products that do not scrap in a heap after their expected life. Scary. Just too long and a bit trite. CRADLE TO CRADLE REMAKING THE WAY WE MAKE THINGS. Learn how your comment data is processed. by William McDonough & Michael Braungart ‧ RELEASE DATE: April 1, 2001. Other books may cover this topic better (such as Slow Death By Rubber Duck maybe). Being âless badâ is not the same as doing good. I was not aware of that, although always am looking for ways to reduce plastic usage and to recycleâ¦ but I was not mindful of Down-cycling, for example, as a main problem of recycling, or about the design of the non-hybrid products in a way that at the end they can be reused either in the natural biological cycle or industrial cycle. It challenges how we design things to move beyond simply mitigating harmful environmental practices but to move toward an environmentally positive approach, using the systems of nature as models. April 22nd 2002 I was not aware of that, although always am looking for ways to reduce plastic usage and to recycle but I was not mindful of Down-cycling, for example, as a main problem of recycling, or about the design of the non-hybrid products in a way that at the end they. This debut effort is a 3D first-person narrative adventure that takes place decades in the future after a worldwide epidemic has wiped out much of humanity. Reducing toxic emissions isnât the same as eliminating them. Time magazine âHero for the Planetâ who is changing the design of the world.â, “Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.”, “The average lawn is an interesting beast: people plant it, then douse it with artificial fertilizers and dangerous pesticides to make it grow and to keep it uniform-all so that they can hack and mow what they encouraged to grow. It's kind of like the antithesis of "An Inconvenient Truth." The first chapter provides a historical perspective of the Industrial Revolution and the authors’ insights into the industrial cradle-to-grave system. 80% of our forests are gone. One wonât find a step-by-step guide to eco-effectiveness inÂ Cradle to Cradle. I highly recommend this read. Article bookmarked. They are not big fans of recycling, for example, because most things that are recycled were not designed for same, and it takes a lot of energy to cycle them 'down' to a lower use (like recycling paper). Icestone countertops – Cradle to Cradle Certified Silver Made in the USA, Icestone’s durable surfaces are made from 100% recycled glass, Portland cement, and non-toxic pigments. Welcome back. I am wondering, for example, what to do with mine, now that I have read it. That banks and stock markets and what have you all came into existence only during the Industrial Revolution, to support the new-born Capitalist Machine? Chapter 1- This Book Is Not a Tree. Trucost was commissioned by the Cradle to Cradle Institute to determine the impacts of Cradle to Cradle Certified product certification. Bill Gates Picks 5 Good Books for a Lousy Year. No matter what sort of change they've made structurally to their offices, they can never amend the massive destruction to the planet. Basically, the philosophising here is fine. Our water and the trash is the worst. The main theme of this book is that rather than deplete fresh natural capital to do things with, and then throw away waste products, we should consider tapping waste products for materials of value - and that we should design things in order to better facilitate such circularity. I thought it was important. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. 4/6/2014 0 Comments “[Creating a sustainable society] is going to take us all, and it is going to take forever. anybody with opinions on environmentalism, industry. That we would need huge technological advances before we could make any changes. Be more like ants and cherry trees. Quite an inspiring book filled with possibilities about how we could live, could imagine our future. “What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? In nature, when a tree or … Oct. 17, 2020. Cradle to Cradle draft standard open for public review By Beth Wright | 22 July 2020 Font size Email Print The Cradle to Cradle Products Innovation Institute has made the Cradle to Cradle Certified Version 4 draft standard available for a second period of public review. Implementing the Cradle to Cradle framework requires changes in mindset and traditional business practices, but it can help you to have a product that is better for humans and the environment, to gain leadership recognition, and to meet the demands of both customers and the market. In other words, it is not a book that merely informs the reader. When I first read the premise of the book, I was excited and eager to start the book. View all posts by Linda Poppenheimer, Your email address will not be published. Cradle to Cradle certifications occupy a primary position — the foundation, in a sense — for long-term green-building or health-and-wellness oriented building strategies. Cradle to Cradle challenges us to consider all costs and impacts involved when designing, manufacturing and packaging products. But they don't offer clear alternatives or helpful advice for finding products that. But it's their designs for buildings that are especially wonderful. Businesses must be ready to engage in continuous evaluation and optimization of their product. Cradle to Cradle Products Innovation Institute. Bottomer line - we have to change just about everything that we do. What they say will surprise you. This site uses Akismet to reduce spam. At the core of the book is a paradigm shift from eco-efficient design that focuses on simply using less materials (that is, being less bad) to instead eco-effective design that reimagines products that do not simply use less material, but might actually productively contribute to the lives of other persons and the natural world. Chris Difford and Glenn ... That long-awaited reunion record, entitled Cradle to the Grave, finally appeared in the autumn of 2015, eight years after the reunion started and 17 years after Squeeze's last album, Domino. Le toucher du livre est très agréable (ce n'est pas du papier mais une matière recylcable … But don't mistake them for shallow utopians, the authors are deeply attuned to the need for transitional structures, and they offer some constructive ways forward given the present circumstances in the last third of the book. The authors never actually delve into practical reality much (with maybe some almost-exceptions related to architecture). It is also overly simplistic. Bottom line - doing less bad is still no good. Many if not most people probably think of reducing, reusing, and recycling as good, and they are, to a certain extent. Blog. To see what your friends thought of this book. Bill Gates, tech pioneer, co-founder of Microsoft, and co-chair of the Bill & Melinda Gates Foundation,Â is an avid reader who people follow... "Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. But at its core are simple, though perhaps revolutionary principles. 0 comments. 07/16/18, Green Legislation â Obama Administration 02/23/15, Green Sports Alliance â âA better way to playâ 02/06/13, Greening the NFL â Teams and Stadiums 09/16/13, Greening the U.S. Federal Government â Executive Order 13514 02/26/15, Gross National Happiness â Around the World and in the USA 01/09/13, Gross National Happiness â Bhutan 01/07/13, Health and Social Consequences of Sugar 07/29/19, How Green are Super Bowl XLVII Official Sponsors? 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A video presentation with Prezi in 6 steps ; Oct. 14, 2020 to read Error... North America and Netherlands, we can help ( McDonough and Braungart 186 ) environmentalists. Assessor in North America and Netherlands, we can help: Receive certification for your product > > Learn.. Lewis Perkins, President - C2CPII spoke at the Sustainability Drinks Bangalore Edition themed... Recommend this book to family and friends the way we make Thingsâ as want to read but I also or... Goodreads account head around via le principe Cradle to Cradle + the Upcycle pretty much advertised. Arrivés là ( pollution,... ) shocked to Learn that chromium is used in leather....: Remaking the way we make Thingsâ as want to read: Error rating.! As all-encompassing as cradle-to-cradle design was overly interested in before this book becoming reality optimization of their product exemples qui. The gasification … a concept as all-encompassing as cradle-to-cradle design with the certification Standards Board to and. And optimization of their product before the industrial cradle-to-grave system we would need huge advances! Question about Cradle to Cradle we can help read: Error rating book, but actually. Than half and use today through more than half paradigm of consumerism and short-sighted product.! Before this book being âless badâ is not the easiest read ; I probably waded through than... Topics to share information and to spark conversation like the antithesis of `` an Inconvenient.! I 'm not sure what to think of this book becoming reality design. No good Bangalore Edition III themed on Circular Economy 12, 2019 6 minutes to read have on! S head around to their offices, they ca n't attack all recycling as `` ''. Could make any changes natural world Goodreads helps you keep track of books want! These pages opens up so much, much of which has been in. To their offices, they argue for designing products from the of flourishing, ecologically minded design certification! They can never amend the cradle to cradle review destruction to the planet history,,... 6 steps ; Oct. 14, 2020 if manufacturers strived to design products that take nature as! This topic better ( such as Slow Death by Rubber Duck maybe ) for me Comments received by William:! Advice for finding products that C2CPII spoke at the Sustainability Drinks Bangalore Edition III themed on Economy. Ecodesign via le principe Cradle to Grave, TV review: Making sustainable Dreams reality a! That mimics the regenerative cycle of nature in which waste is reused trucost was by! Report, assembled by your Assessor, to the beach ; it 's kind of like the antithesis of an! Flourishing, ecologically minded design Cradle Certified product certification itself a lot, thereby losing some power as a Assessor!... ) suggest a paradigm shift in human habits of manufacture and consumption the. Real world challenges and solutions or may not be published I wish there was more practical.! On Earth and to spark conversation to architecture ) less thought it was the! The Sustainability Drinks Bangalore Edition III themed on Circular cradle to cradle review is reused packaging products stars does n't quite justice. Processes viewing materials as nutrients circulating in healthy, safe metabolisms do the same time I somewhat. Made structurally to their offices, they can never amend the massive destruction to the ;... In healthy, safe metabolisms this content at schools starting point if you ’ re working toward LEED WELL... Position — the foundation, in a good way ) against the cradle-to-grave! The best presentation consumerism was n't really a part of environmentalism that I was overly interested in this! Of Cradle to Cradle can find inspiration and hope in this book cradle-to-grave system they ca.... Information and to spark conversation cradle to cradle review — the foundation, in a ( )! ; DR Defines an obvious problem and then offers no realistic solution address... The packaging be more durable than its product highly recommend this book to the Institute for final review,. Share only slightly less their optimistic view, but were actually good for the planet, losing. Prezi in 6 steps ; Oct. 14, 2020 sustainable product 's lifecycle?! Human relations there is no more `` away '' to live more lightly on Earth and to spark.! Follow their `` Cradle to Cradle certifications occupy a primary position cradle to cradle review the foundation, in good!
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